AI and AMD Radeon GPUs revolutionise digital creative workflows

In a significant advancement for digital artists and designers, new artificial intelligence (AI) and machine learning (ML) features, supported by AMD Radeon GPUs, are streamlining creative workflows. These technological improvements are transforming the way artists engage with video production, visual effects, rendering, and retouching by accelerating routine tasks and reducing the effort required for repetitive processes. This development allows artists to focus more effectively on their creative objectives.

Mike Griggs, a Digital Content Creation Consultant working with notable clients such as the BBC and JCDecaux, is among the artists benefiting from these advancements. Griggs explains, “A powerful graphics workstation helps my productivity by accelerating the AI features of my content creation tools.” He utilises workstations equipped with AMD Radeon™ PRO GPUs for enhanced creative outputs.

A notable boost is seen in post-production work with DaVinci Resolve, a video editing, colour grading, and VFX software by Blackmagic Design. This software leverages Neural Engine, a machine learning system, to quicken tasks such as audio transcription, video stabilisation, and object tracking. It can also autonomously generate masks and depth maps from footage. The latest version, DaVinci Resolve Studio 18.6, has shown impressive improvements, with AI-based tools operating over four times faster when using the AMD Radeon RX 7900 XTX GPU compared to previous software versions.

Additionally, the RDNA™ 3 GPU architecture found in AMD’s Radeon™ PRO W7000 Series and Radeon™ RX 7000 Series features dedicated AI accelerators for each compute unit, bolstering AI processing speeds. The hardware supports the management of extensive data sets due to significant graphics memory capacity, exemplified by the Radeon™ PRO W7900 GPU’s 48GB GDDR6 memory.

Moreover, these GPUs allow processing to remain local, thus negating the necessity to transmit sensitive data to cloud-based systems, preserving confidentiality and bandwidth, and maintaining control over time-sensitive projects.

Beyond DaVinci Resolve, other graphic software applications benefit from AMD GPUs’ capabilities. Tools such as Boris FX’s Continuum plugins for VFX and motion graphics, RE:Vision Effects’ Twixtor for video retiming, and Topaz Labs’ Gigapixel AI for image upscaling have incorporated ML features optimised for these GPUs.

Mike Griggs also notes the real-world advantages, stating that his AMD graphics workstation reduces workflow disruptions and accelerates project completion times, providing tangible benefits to both his business operations and client services.

The advancement represents a pivotal change in the digital art and design sector, promising enhanced productivity and creative capacity for artists worldwide.

Source: Noah Wire Services