Paris-based fintech company Swan has successfully secured an additional €42 million in its Series B funding round, led by Eight Roads Ventures, to enhance product innovation and expand its presence in Europe.

Swan, a Paris-based fintech company specialising in embedded finance, has successfully secured an additional €42 million in its Series B funding round. This latest investment was led by Eight Roads Ventures, with contributions from existing investors including Lakestar, Accel, Creandum, Hexa, and BPI France.

The financial backing is aimed at facilitating product innovation, expanding Swan’s presence across Europe, and enhancing customer acquisition and retention strategies. The company is poised to tap into anticipated significant market growth in the coming years.

Swan’s platform permits businesses to offer financial services without the need to navigate regulatory complexities themselves. For instance, notable customers such as accounting software provider Pennylane and freelancer platform Indy rely on Swan to incorporate accounts and payment functionalities directly into their services, thus providing seamless banking solutions to end-users.

Founder and CEO Nicolas Benady articulated a vision for the future of business management software, stating, “In the future, I believe business management software will become a key distributor of banking services. Whether it’s for HR or Accounting, these tools will offer banking features seamlessly integrated into the user’s workflow. This means you’ll have access to banking services right when you need them, directly in the tool you’re using. We call this embedded banking.” Benady emphasised that Swan is diligently working to provide both the technology and compliance framework essential for small and medium-sized enterprises (SMEs) across Europe to realise this vision.

The concept of embedding financial products is becoming increasingly viable, particularly as it enables companies to accrue interchange fees, interest income, and subscription revenues. Additionally, the rise in interest rates has augmented the value of these products.

Lucile Cornet, a Partner at Eight Roads Ventures, highlighted the expansive potential of embedded finance, stating, “We believe the embedded finance opportunity is immense, and that banking services will increasingly be offered directly where users are, within existing software and workflows. We’ve known Nicolas and his team since their early days and have been consistently impressed by their rapid progress, Tier 1 customer base, and successful international expansion.”

Swan’s regulatory model is distinctive, as it alleviates its customers from the burden of establishing direct regulatory relationships. This allows businesses to concentrate on their commercial efforts while Swan manages compliance, Know Your Customer (KYC) processes, and risk management. Currently, Swan operates in 30 European countries, positioning itself as a compelling player in the embedded finance market landscape.

Source: Noah Wire Services

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Noah Fact Check Pro

The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.

Freshness check

Score:
10

Notes:
The narrative is very recent, published on January 30, 2025, indicating it is up-to-date and not recycled from older content.

Quotes check

Score:
8

Notes:
The quotes from Nicolas Benady and Lucile Cornet are included, but no earlier references to these exact quotes were found online. This suggests they may be original or recent statements.

Source reliability

Score:
9

Notes:
The narrative originates from a reputable tech publication, which generally enhances credibility. However, specific details about the publication’s fact-checking process are not provided.

Plausability check

Score:
9

Notes:
The claims about Swan’s funding and expansion plans are plausible given the current fintech landscape and trends in embedded finance. Lack of specific evidence does not necessarily indicate falsehood.

Overall assessment

Verdict (FAIL, OPEN, PASS): PASS

Confidence (LOW, MEDIUM, HIGH): HIGH

Summary:
The narrative appears to be fresh, with recent quotes and a plausible scenario. It originates from a reputable publication, which supports its reliability. Overall, the information seems accurate and trustworthy.

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