Auto dealers embrace mobile service options to win back customers

Auto dealers are increasingly finding success by incorporating mobile service options into their offerings, as demonstrated by recent findings from mobile service technology provider Curbee. The company reports that this strategy has proven effective in winning back 92% of lost customers to their service departments.

In a detailed release, Curbee highlighted the potential of mobile service to not only retain but also regain customers by providing convenience and accessibility. With the average vehicle in the United States now being 12.6 years old, there is significant scope for dealers to enhance revenue through their service departments, particularly as warranties expire and vehicles require more maintenance.

Curbee CEO Amit Chandarana commented on this trend, stating, “Mobile service represents a significant opportunity for dealers to modernize operations and deepen customer relationships.” He emphasized the importance of meeting customers at their convenience, whether at their homes or places of work, in addressing a significant challenge faced by the auto industry—bringing back customers who have become inactive.

The survey conducted by Curbee revealed that an impressive 92% of customers who had not engaged with their dealers for service in over 18 months opted for a mobile service appointment when it was offered. Notably, these appointments were typically completed in an average time of 55 minutes, allowing for minimal disruption to customers’ schedules and freeing up service bays for more intricate repairs.

Furthermore, vehicles averaging seven years in age primarily required routine maintenance—such as oil changes, tyre rotations, and battery checks—which are ideal for mobile service operations. This alignment signifies a shift in consumer behaviour, with customers increasingly valuing convenience, time savings, and transparency throughout the service experience.

As mobile service continues to gain traction across the United States, Chandarana expressed optimism about its potential impact on the automotive landscape. He stated, “As mobile service gains traction across the U.S., it’s poised to redefine the future of dealership operations and customer engagement. The time to invest in mobile service is now.”

This innovative approach demonstrates a significant trend within the automotive sector as dealers adapt to evolving consumer expectations, particularly in a marketplace where convenience is increasingly paramount.

Source: Noah Wire Services